Bách Hóa Xanh

[tintuc]

1. REDUCTION OF SADNESS

Research shows that retail therapy reduces sadness - especially the kind coming from perceived lack of control. It happens because making shopping decisions makes us feel like we're regaining some of that control back. For example, losing a job due to the current global state can make you feel like you're not in charge of your own life - shopping can offer a temporary solution by giving a chance to make decisions for yourself (Atalay & Meloy, 2011; Rick, Pereira & Burson, 2014).

This can become a slippery slope though - if we keep using shopping to cope with sadness over and over again, it can develop into an addiction. The brain forms new pathways and gets used to dopamine and serotonine (neurotransmitters basically giving you the feeling of reward & happiness, respectively) release during shopping so it can be very difficult to quit (Murali, Ray & Shaffiullha, 2012). Therefore, it is preferred to have multiple ways to cope with the blues.